The University of Lincoln has an extensive list of online reading materials to explore, including this resources library, designed specifically for ambitious working professionals and career changers. It covers a wide range of topics, with a primary focus on the management and leadership disciplines. From creating your own career development plan, to assessing the opportunities that an online qualification can open up, there’s something to help you progress.
Browse through to find the resources which are relevant to you and provide you with what you need. Whether you’re starting out in a new career, or looking to accelerate your progression in your current one, don’t miss out on these useful guides.
The marketing mix aims to make a marketing positioning concrete; it includes several focus areas as part of a comprehensive marketing plan. A marketing mix consists of the tactics and tools used to market a company’s offerings and influence customers to buy them. The best marketing mix uses up-to-date market research and data-driven strategies to … Continued
Supply chain management (SCM) and procurement is critical to our growing global economy. Statista report that, during the upcoming decade, the global supply chain management market is expected to more than double in size – reaching almost $31 billion by 2026. The vital need for, and growth of, the supply chain industry means it’s a … Continued
What is project management? The Association for Project Management (APM) define project management as ‘the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria.’ Project planning is based on final deliverables, and is separate to business-as-usual activities. A project will have a finite end, and … Continued
In increasingly competitive business markets, marketing plans can mean the difference between organisational success and failure. This is because marketing plans serve as roadmaps that guide marketing activities, helping businesses to achieve their objectives and deliver sustainable growth. Through an effective marketing plan, businesses can position themselves effectively in the market, reach their target audiences, … Continued
Online postgraduate study in the United Kingdom is on the rise by almost every metric imaginable: More universities are offering online programmes. There are a growing number of distance-learning programmes available. The number of students enrolling in online master’s programmes is also on the rise. This evolution in postgraduate study was made possible by advancements … Continued
Content marketing is an increasingly popular area of marketing, enabling marketers to reach and attract their target audiences – and build their brands – through the creation and sharing of valuable, relevant content that engages, informs, and fosters relationships with potential customers. It’s a strategic, innovative approach when compared with traditional marketing. It subtly, rather … Continued
How do businesses and brands remain competitive in the shifting, fast-paced and crowded marketing landscapes of today? Why do some brand names remain popular and attractive to potential customers while others fade into obscurity? What is it that great brands – from Nike and Apple, to Ikea and Coca-Cola – have done to embed themselves … Continued
Possessing advanced communication skills can unlock doors in the business world. It’s integral to just about every element of conducting business – from winning investment, pitching to buyers and collaborating on projects, to building customer bases, promoting brands and inspiring workforces. In fact, according to recent research by Michael Page recruitment, communication is the most … Continued
We live in a fast-paced world, one where it seems as though every second counts and where time is a limited and precious resource. In this environment, mastering time management can help people make the very best use of their time – both personally and professionally. Time management is about consciously planning ahead, prioritising tasks, … Continued
Mounting workloads, constant notifications, tight deadlines, unrealistic expectations, less-than-ideal work environments and unsupportive co-workers are common daily stressors for many of us. Of course, some level of work-related stress is unavoidable. However, stress levels that are too high – or ongoing issues that trigger chronic stress – can have profoundly negative effects on our mental … Continued
Digital marketing is increasingly becoming the marketing tool of choice for brands and businesses the world over, boosted by its accessibility, affordability, analytics-led approach, and limitless reach. As of last year, the global digital marketing market is estimated at around $321 billion – and it’s only projected to grow. In today’s interconnected, technology-driven world, everyone … Continued
Employee engagement refers to the level of attachment, commitment and absorption team members feel in relation to their roles, workplaces and companies. An engaged workforce is far more likely to solve issues, work harder, collaborate with others, pursue development opportunities, and remain with a company for longer. Gallup’s recent State of the Global Workplace report … Continued
