Coronavirus (Covid-19) Update:
  • The University of Lincoln would like to reassure you that all of our online Masters programmes are continuing as normal and on schedule.
  • The programmes are taught and studied entirely online, which means that they can be studied and completed from home, without any disruption to teaching provision or learning activities.
  • We are committed to ensuring that students are not disadvantaged in their studies by issues caused directly or indirectly by Covid-19 and we will be providing additional support to affected students wherever necessary.
  • Please contact us on +44 (0) 1522 254 022 or [email protected] if you have any questions.

100% online MSc Management with Marketing

Apply by: 26 August 2024 | To start: 09 September 2024

180 credits • 2 years part-time • QS 5-Star UK university

Online teaching excellence – from a QS 5-Star UK university

Why Lincoln

100% online Master's within 24 months

QS 5-Star rated university

Global alumni network of 100,000 graduates in varied professions

AACSB Member

Acclaimed student experience and industry links

Ranked 12th in UK for Marketing and PR*

Option to pay-per-module

*Guardian University Rankings 2024

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A benchmark for online student experience

This online MSc Management with Marketing Master’s from the University of Lincoln has been created for individuals who want to develop a robust understanding of business, leadership and management in a marketing context. It is designed to develop the business and marketing skills that are in highest demand with employers. This programme can be studied anywhere, any time and on any device and is built in a digital learning environment that fosters collaboration, creativity and active learning.

The flexible design of this Master’s degree means you can continue to work full-time and fit your studies around your current commitments. With six starts a year, you’re not restricted to the traditional academic year and can begin within weeks.

Skills taught on the MSc Management with Marketing:

  • Business acumen based on critical appreciation of theory and its application to cases and class exercises
  • Critical enquiry, logical thought, creative imagination and independent judgment, as well as their applications to decision-making processes within management environments
  • Understanding of principles of responsible management and leadership
  • Skills needed to successfully manage a variety of management decisions and situations – including strong communications skills

What you will study

The MSc Management with Marketing is designed to provide you with a well-rounded understanding of the fundamental subjects needed to manage a business within a complex and ever-changing environment.

You will develop your understanding in key areas of marketing, including:

  • International marketing planning
  • Digital marketing
  • Global relationship marketing
  • Applied consumer behaviour

Modules in organisational strategy and project management aim to equip you with the tools, techniques and knowledge to be able to work effectively in different contexts. You will also develop your knowledge and skills in key areas such as leadership, finance and accounting, and people management and will focus in on current developments in the practice of marketing in the industry.

Benefit from internationally-recognised research and award-winning industry links

The MSc Management with Marketing programme brings together leading academic theories and research with practical understanding of management within organisations. With award-winning industry links and impressive graduate prospect credentials, the University of Lincoln has set a blueprint for excellence in its pioneering approach to working with industry. It is this combination of the practical and theoretical that sets the academic content of our online programmes apart.

What our students say

MSc Management

Admission requirements

MSc Management


MSc Management


Entry requirements for home and international students

You should have, or be about to complete:

  • A recognised undergraduate with honours or postgraduate degree (or equivalent qualification) from an accredited college, institution or university, equivalent to or higher than a UK bachelor’s degree qualification


  • If you do not hold a recognised degree, you should have at least two years of relevant work experience

English language requirements

If English isn’t your first language, you may need to provide evidence of your English language ability. We accept:

  • IELTS 6.0

If you do not have an English language qualification we will also consider applications with the following on a case by case basis:

  • A degree qualification taught in English
  • Evidence that you work in a company where English is the first language


Tuition fees are calculated per eight-week module. You can enrol in and pay for each consecutive session as your studies progress. Payment is accepted through the online student portal and must meet the payment deadline.

Total programme fees: £9,144 / Per 15-credit module fee: £762

If you are based in the UK or the EU, you may be eligible for a government-backed postgraduate loan to cover the full costs of the programme.

In addition, if you have successfully completed an undergraduate degree at the University of Lincoln, you are eligible for a 10% tuition fees reduction.

ELCAS funded students

ELCAS funded student fees are £4,440 per year for online MSc Management and £4,920 for the online MBA programmes, and must be paid module-by-module. You must submit your ELCAS Claim Authorisation Note to the Enrolments Team a minimum of 15 working days before the course start date, before you make any payments for the course. The Student Administration team will then advise you of your personal contribution, which you will pay before the course start date, and your remaining module fees for that year.


This module provides you with opportunities to develop a conceptual and theoretical background in leadership, and to develop leadership competencies in yourselves and others. It covers areas such as leadership style, followership, ethical and responsible leadership, gender and leadership, and cross-cultural leadership. Over the course of this module, you will gain an in-depth understanding and appreciation of the impact interpersonal skills have on leadership effectiveness. With an applied focus, the module requires you to reflect on and apply theories and techniques to your personal real-world context in order to enhance your leadership practice.

Business now competes on a global stage where marketers can do much more with small budgets, shrinking the historic chasm between SMEs and large enterprise. Creative marketing that grabs the attention of the ever-changing needs of the consumer takes careful planning. International Marketing Planning provides you with the fundamental building blocks to manage an organisation’s marketing function. By establishing an organisation’s current market position, unpacking their value offering to consumers and formulating a plan to meet strategic marketing objectives, the marketing planning process provides a creative framework to drive organisational success.

This module examines the concepts associated with relationship marketing, and analyses how these impact on organisations in a global context. It focuses on aspects of relationships and the related area of the networking process. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences. The module aims to help you to recognise the role of the relationship approach to marketing in all types of business contexts and organisational settings. Understanding relationships with an ability to implement relationship strategy is central to the work of a marketer and complements the other skills and marketing knowledge set that you will learn on the programme.

This module covers digital marketing strategy, planning and tactics. It is designed to teach you how to create and use digital platforms including blogs, websites, apps and social media to publish and promote content. This module aims to provide a critical understanding of the methods, techniques and tools for improving an organisation’s digital branding, communication and strategy. Its purpose is to provide you with a hands-on approach that enables you to apply your knowledge throughout the module.

In line with the student–as-producer philosophy, some of the content for the module will be produced by you. It includes strategic and operational skills in managing digital marketing and develops research and analytical abilities. The skills developed in this module will be useful for any students interested in digital marketing and communications and are applicable to a wide range of career paths.

Consumer behaviour has become an increasingly important focus in marketing management. This module covers consumer behaviour from a range of theoretical perspectives, including through cognitive, social and cultural lenses, examining the marketing implications of these perspectives.

The module introduces you to consumer learning, attitude formation and change, and ultimately a deeper understanding of a complex and reciprocal consumer decision making process. It is designed to equip you with the knowledge and skills to understand what consumer behaviour is and why it is important for marketers. The overall goal is for you to develop a critical perspective of how an understanding of consumer behaviour can be used by marketers to develop and inform marketing practice within a sustainable marketing context.

This module is designed to equip you with crucial knowledge and strategy making skills to enable you to contribute to responsible and successful business strategies and give your organisation a competitive advantage. You can develop the knowledge and professional expertise on: the formation, implementation and analysis of business strategies; making appropriate choices between strategic options; and following a strategic route that will deliver results that are robust, ethically sound and socially responsible.

This module offers you a foundation in the theory and best practice of project management and develops the practical skills of how to plan, implement and control projects. It examines the system perspective on management and takes a practically oriented overview of the nature and purpose of project management and its key functions, including scope, time, cost and quality. The role and qualities of the Project Manager and the composition of the team are also examined. The material and approach in the module incorporates worldwide best practices from major professional bodies: the PMI Body of Knowledge, APM Body of Knowledge and PRINCE2.

It is focused on transferable skills for boosting your professional development and employability: practical problem solving and decision making in conditions of uncertainty and ambiguity; planning capability; and adaptability to work in different contexts – attributes highly valued by employers.

This module is designed to prepare you to critically analyse financial statements for single and group companies, develop understanding how financial statements are prepared, and learn to consider compliance with legal and regulatory requirements and the relevant International Accounting Standards.

The module will equip you with the knowledge and skills necessary to understand corporate financial performance and the relevance of accounting information, including the implications for the organisation, stakeholders and for effective corporate governance. It considers the different types of decisions that managers are required to make, and considers how financial and management accounting information can be used in support of these decisions.

The Professional Inquiry Project allows you to demonstrate your understanding of management within the field of your degree. It is an individual and independent project in which you can bring together and apply your learning from the programme to help to solve a chosen business problem or challenge, a real-world issue or a research topic. Through bringing together learning from across your degree programme, you can demonstrate your knowledge and understanding of management within your field and its application to organisations.