100% Online MSc Management with Marketing
Apply by: 24 February 2020 | To start: 9 March 2020
180 credits • 2 years part-time • Top 20 UK University • £8,880 total fees
This Module provides students with opportunities to develop a conceptual and theoretical background in leadership, and to develop leadership competencies in themselves and others. It covers areas such as leadership style, followership, ethical and responsible leadership, gender and leadership, and cross-cultural leadership. Over the course of this module, students can gain an in-depth understanding and appreciation of the impact interpersonal skills have on leadership effectiveness. With an applied focus, the module requires students to reflect on and apply theories and techniques to their personal real-world context in order to enhance their leadership practice.
International Marketing Planning
Business now competes on a global stage where marketers can do much more with small budgets, shrinking the historic chasm between SMEs and large enterprise. Creative marketing that grabs the attention of the ever-changing needs of the consumer takes careful planning. International Marketing Planning provides students with the fundamental building blocks to manage an organisation’s marketing function. By establishing an organisation’s current market position, unpacking their value offering to consumers and formulating a plan to meet strategic marketing objectives, the marketing planning process provides a creative framework to drive organisational success.
Global Relationship Marketing
This module examines the concepts associated with relationship marketing, and analysing how these impact on organisations in a global context. It focuses on aspects of relationships and the related area of the networking process. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences. The module aims to help students to recognise the role of the relationship approach to marketing in all types of business contexts and organisational settings. Understanding relationships with an ability to implement relationship strategy is central to the work of a marketer and complements the other skills and marketing knowledge set that students learn on the programme.
This module covers digital marketing strategy, planning and tactics. It is designed to teach students how to create and use digital platforms including blogs, websites, apps and social media to publish and promote content. This module aims to provide a critical understanding of the methods, techniques and tools for improving an organisation’s digital branding, communication and strategy. Its purpose is to provide students with a hands on approach that enables them to apply their knowledge throughout the module.
In line with the student–as-producer philosophy, some of the content for the module will be produced by students. It includes strategic and operational skills in managing digital marketing and develop research and analytical abilities. The skills developed in this module will be useful for any students interested in digital marketing and communications and are applicable to a wide range of career paths.
Applied Consumer Behaviour
Consumer Behaviour has become an increasingly important focus in marketing management. This module covers consumer behaviour from a range of theoretical perspectives, including through cognitive, social and cultural lenses, examining the marketing implications of these perspectives.
The module introduces students to consumer learning, attitude formation and change, and ultimately a deeper understanding of a complex and reciprocal consumer decision making process. It is designed to equip students with the knowledge and skills to understand what consumer behaviour is and why it is important for marketers. The overall goal is for students to develop a critical perspective of how an understanding of consumer behaviour can be used by marketers to develop and inform marketing practice within a sustainable marketing context.
This module focuses on students’ understanding and management of people at work. It introduces students to key concepts and theories in the field of organisational psychology and their application to different organisational settings. A wide range of topics relevant to effective people management are covered including personality, selection and assessment, training and development, team working, motivation, work design, stress and well-being, and organisational change and culture. The module will also provide the opportunity for students to reflect on their own experiences and competencies as managers.
This module is designed to equip students with crucial knowledge and strategy making skills to enable them to contribute to responsible and successful business strategies and give their organisation a competitive advantage. Students can develop the knowledge and professional expertise needed for the formation, implementation and analysis of business strategies; to make appropriate choices between strategic options; and to follow a strategic route that will deliver results that are robust, ethically sound and socially responsible.
Project Planning and Management
This module offers students a foundation in the theory and best practice of project management and develops the practical skills of how to plan, implement and control projects. It examines the system perspective on management and takes a practically oriented overview of the nature and purpose of project management and its key functions, including scope, time, cost and quality. The role and qualities of the Project Manager and the composition of the team are also examined. The material and approach in the module incorporates world-wide best practices from major professional bodies: the PMI Body of Knowledge, APM Body of Knowledge and PRINCE2.
It is focused on transferable skills for boosting students’ professional development and employability: practical problem solving and decision making in conditions of uncertainty and ambiguity; planning capability; adaptability to work in different contexts – attributes highly valued by employers.
Financial Analysis, Appraisal and Decision Making
This module is designed to prepare students to critically analyse financial statements for single and group companies, understanding how financial statements are prepared, considering compliance with legal and regulatory requirements and the relevant International Accounting Standards.
The module will equip students with the knowledge and skills necessary to understand corporate financial performance and the relevance of accounting information, including the implications for the organisation, stakeholders and for effective corporate governance. It considers the different types of decisions that managers are required to make, and considers how financial and management accounting information can be used in support of these decisions.
Professional Inquiry Project
The Professional Inquiry Project allows students to demonstrate their understanding of management within the field of their degree. It is an individual and independent project in which students can bring together and apply their learning from the programme to help to solve a chosen business problem or challenge, a real-world issue or a research topic. Through bringing together learning from across their degree programme, students can demonstrate their knowledge and understanding of management within their field and its application to organisations.