Apply by: 16 October 2023 | To start: 30 October 2023
180 credits • 2 years part-time • QS 5-Star UK university • £8,880 total fees
Entry requirements for home and international students
This module provides you with opportunities to develop a conceptual and theoretical background in leadership, and to develop leadership competencies in yourselves and others. It covers areas such as leadership style, followership, ethical and responsible leadership, gender and leadership, and cross-cultural leadership. Over the course of this module, you will gain an in-depth understanding and appreciation of the impact interpersonal skills have on leadership effectiveness. With an applied focus, the module requires you to reflect on and apply theories and techniques to your personal real-world context in order to enhance your leadership practice.
International Marketing Planning
Business now competes on a global stage where marketers can do much more with small budgets, shrinking the historic chasm between SMEs and large enterprise. Creative marketing that grabs the attention of the ever-changing needs of the consumer takes careful planning. International Marketing Planning provides you with the fundamental building blocks to manage an organisation’s marketing function. By establishing an organisation’s current market position, unpacking their value offering to consumers and formulating a plan to meet strategic marketing objectives, the marketing planning process provides a creative framework to drive organisational success.
Global Relationship Marketing
This module examines the concepts associated with relationship marketing, and analyses how these impact on organisations in a global context. It focuses on aspects of relationships and the related area of the networking process. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences. The module aims to help you to recognise the role of the relationship approach to marketing in all types of business contexts and organisational settings. Understanding relationships with an ability to implement relationship strategy is central to the work of a marketer and complements the other skills and marketing knowledge set that you will learn on the programme.
This module covers digital marketing strategy, planning and tactics. It is designed to teach you how to create and use digital platforms including blogs, websites, apps and social media to publish and promote content. This module aims to provide a critical understanding of the methods, techniques and tools for improving an organisation’s digital branding, communication and strategy. Its purpose is to provide you with a hands-on approach that enables you to apply your knowledge throughout the module.
In line with the student–as-producer philosophy, some of the content for the module will be produced by you. It includes strategic and operational skills in managing digital marketing and develops research and analytical abilities. The skills developed in this module will be useful for any students interested in digital marketing and communications and are applicable to a wide range of career paths.
Applied Consumer Behaviour
Consumer behaviour has become an increasingly important focus in marketing management. This module covers consumer behaviour from a range of theoretical perspectives, including through cognitive, social and cultural lenses, examining the marketing implications of these perspectives.
The module introduces you to consumer learning, attitude formation and change, and ultimately a deeper understanding of a complex and reciprocal consumer decision making process. It is designed to equip you with the knowledge and skills to understand what consumer behaviour is and why it is important for marketers. The overall goal is for you to develop a critical perspective of how an understanding of consumer behaviour can be used by marketers to develop and inform marketing practice within a sustainable marketing context.
This module is designed to equip you with crucial knowledge and strategy making skills to enable you to contribute to responsible and successful business strategies and give your organisation a competitive advantage. You can develop the knowledge and professional expertise on: the formation, implementation and analysis of business strategies; making appropriate choices between strategic options; and following a strategic route that will deliver results that are robust, ethically sound and socially responsible.
Project Planning and Management
This module offers you a foundation in the theory and best practice of project management and develops the practical skills of how to plan, implement and control projects. It examines the system perspective on management and takes a practically oriented overview of the nature and purpose of project management and its key functions, including scope, time, cost and quality. The role and qualities of the Project Manager and the composition of the team are also examined. The material and approach in the module incorporates worldwide best practices from major professional bodies: the PMI Body of Knowledge, APM Body of Knowledge and PRINCE2.
It is focused on transferable skills for boosting your professional development and employability: practical problem solving and decision making in conditions of uncertainty and ambiguity; planning capability; and adaptability to work in different contexts – attributes highly valued by employers.
Financial Analysis, Appraisal and Decision Making
This module is designed to prepare you to critically analyse financial statements for single and group companies, develop understanding how financial statements are prepared, and learn to consider compliance with legal and regulatory requirements and the relevant International Accounting Standards.
The module will equip you with the knowledge and skills necessary to understand corporate financial performance and the relevance of accounting information, including the implications for the organisation, stakeholders and for effective corporate governance. It considers the different types of decisions that managers are required to make, and considers how financial and management accounting information can be used in support of these decisions.
Professional Inquiry Project
The Professional Inquiry Project allows you to demonstrate your understanding of management within the field of your degree. It is an individual and independent project in which you can bring together and apply your learning from the programme to help to solve a chosen business problem or challenge, a real-world issue or a research topic. Through bringing together learning from across your degree programme, you can demonstrate your knowledge and understanding of management within your field and its application to organisations.