The University of Lincoln has an extensive list of online reading materials to explore, including this resources library, designed specifically for ambitious working professionals and career changers. It covers a wide range of topics, with a primary focus on the management and leadership disciplines. From creating your own career development plan, to assessing the opportunities that an online qualification can open up, there’s something to help you progress.
Browse through to find the resources which are relevant to you and provide you with what you need. Whether you’re starting out in a new career, or looking to accelerate your progression in your current one, don’t miss out on these useful guides.
Take a second to think how you like to be marketed to – chances are, it’s not being pestered with products and services in which you have no real interest or connection. It’s more likely you’ll be moved to engage with – and perhaps spend money on – marketing that speaks to you, either by … Continued
Giving effective, constructive feedback is one of the most important areas of leadership. It is essential for performance management and achieving positive organisational results. Without it, managers are less likely to achieve their goals or meet their targets, and their team members are unable to grow, improve, and develop their careers. But what does effective … Continued
Most people have been guilty of missing good opportunities to delegate tasks to others. Some might believe they’re the best person to complete a task, or that it will take longer to hand it over to someone else than complete it themselves. Alternatively, they might not feel they can trust the quality of others’ work. … Continued
Hootsuite defines a target market as ‘the specific group of people you want to reach with your marketing message’. This group is made up of individuals who are most likely to buy certain products and engage with certain services, who also share characteristics in common with one another – such as behaviours, interests and demographics. … Continued
Marketing experts estimate the average person sees between 4,000-10,000 advertisements or related marketing materials every day, many of them before we’ve even left our homes in the morning. Gone are the days when marketing was limited to billboards on the commute, jingles on the radio, adverts on television and product samples offered while out shopping. … Continued
Network marketing is a business marketing model that relies on person-to-person interactions to generate leads and drive sales. It often involves individuals harnessing their personal networks – such as friends, family members, and co-workers – in order to build a customer base, sell products, and even recruit new colleagues. Also known as multi-level marketing (MLM) … Continued
Almost all of us will have attended a workshop at some point during our working lives. When executed well, they can be critical spaces for idea-generation, innovation, collaboration and problem-solving. When executed poorly, the opposite is often true; disorganised, unstructured, awkward and producing little of actionable value. Ultimately, workshops can either be a great use … Continued
Employee wellbeing is an essential ingredient for any organisation’s long-term success. There is a strong correlation between healthy workplaces with effective wellbeing programmes and productive, engaged employees. This symbiotic, mutually beneficial relationship is why it’s imperative that businesses and other organisations create cultures that promote health and wellbeing – and why not doing so can … Continued
The rule of law is one of the four fundamental values of British society, along with democracy, individual liberty, and mutual respect and tolerance for those of different faiths and beliefs. Its value around the world is virtually incalculable, underpinning all societies and communities that work to create – and maintain – fairness, peace, and … Continued
From their initial development through to their final decline, all products will go through what’s known as a product life cycle. The product life cycle (PLC) maps the journey each product goes on, outlining each step – or stage – along the way. First introduced by economist Theodore Levitt in a Harvard Business Review article … Continued
CEO stands for chief executive officer, and this position is typically the most senior role in a business or organisation. As the highest-ranking executive, the CEO is ultimately responsible for the success – or failure – of their organisation. The CEO title is typically used within for-profit businesses, although some non-profit organisations choose to use … Continued
The philosophy of law, or legal philosophy, examines and analyses the law in general, as well as legal institutions, systems, and principles. In particular, it examines the law’s relationship with other systems and philosophical areas, such as politics and political philosophy, economics, and ethics. Common topics debated by philosophers of law include: What is law? … Continued
