The University of Lincoln has an extensive list of online reading materials to explore, including this resources library, designed specifically for ambitious working professionals and career changers. It covers a wide range of topics, with a primary focus on the management and leadership disciplines. From creating your own career development plan, to assessing the opportunities that an online qualification can open up, there’s something to help you progress.
Browse through to find the resources which are relevant to you and provide you with what you need. Whether you’re starting out in a new career, or looking to accelerate your progression in your current one, don’t miss out on these useful guides.
A Master of Business Administration (MBA) degree equips learners with the competencies and essential skills needed to thrive in the business world. From leadership skills to data analytics, the right skillset can help MBA graduates to excel in their careers. In this blog, we’ll explore the most important skills MBA students should develop to maximise … Continued
Marketing has come a long way from manual processes to sophisticated tools that streamline many marketing tasks. In today’s digital landscape, marketing automation tools are essential for businesses looking to optimise their marketing efforts and improve customer engagement. Whether you’re a small business owner or part of a larger marketing team, this beginner’s guide will … Continued
Exceptional customer experiences are all about exceeding customer expectations and leaving a lasting positive impression. It’s every business owner’s dream to have a loyal customer base who returns regularly to make new purchases and become brand ambassadors, recommending your products and services to everyone they know. By providing positive customer experiences, marketers can improve customer … Continued
In the digital age, building an effective e-commerce marketing strategy is crucial for businesses aiming to drive sales, attract new customers, and retain their existing customer base. This comprehensive guide will work you through the steps to develop a winning strategy that leverages a variety of marketing channels, tools, and tactics to achieve your goals. … Continued
In the rapidly evolving landscape of digital marketing, staying ahead of consumer expectations is a key priority for businesses. With the advent of predictive analytics, companies can gain a competitive edge by delivering personalised and highly targeted marketing strategies. This powerful tool leverages vast datasets, machine learning algorithms, and artificial intelligence to provide actionable insights … Continued
Our increasingly globalised world has meant that, more than ever, we operate in business environments that feature diverse workforces from diverse cultures and backgrounds. Even if you don’t work in a global, distributed, or multicultural team, the ability to navigate and thrive in various cultural contexts is still a vital leadership skill to develop. In … Continued
Making decisions – minor or major, routine or strategic, short-term or long-term – is an integral aspect of running an organisation. Businesses simply wouldn’t function without leaders, as well as other team members, evaluating situations and choosing the most appropriate course of action to help achieve key business objectives. As a result, accurate, considered, timely, … Continued
We all know that in recent years, the business landscape has been profoundly transformed by the addition of new digital technologies. From the influence of automation and artificial intelligence in our processes and procedures, to the devices and apps that make remote work easier than ever before, digital technology has helped to reshape the working … Continued
It’s commonly understood that professional networking and building alliances between different organisations – from third-party suppliers to investment firms – is an important aspect of business. “Alliances between companies, whether they are from different parts of the world or different ends of the supply chain, are a fact of life in business today,” explains an … Continued
Today’s modern leaders have a tough job. As well as the increased pressure to hit company targets and objectives, they must also ensure they’re effective people managers who are able to motivate and relate to a diverse workforce. Technology now supplies a myriad of ways to measure business effectiveness across all departments. The range of … Continued
There are four stages of the product life cycle, and most products follow these phases throughout their lifespan. These are introduction, growth, maturity, and decline. Each of these life cycle phases are distinctive in how consumers react and respond to a product. As each phase is easily defined, marketing and promotion strategies can be planned … Continued
In recent years, businesses across sectors have made some progress into improving gender diversity at leadership level. In McKinsey’s 2023 Women in the Workplace report, they noted that women made up 28 percent of C-suite leadership positions, a 6 percent increase from their reported number in 2018. Despite this small gain, there is still a … Continued
