Cookie Policy Wording

This policy applies to our use of “Cookies” in connection with the https://online.lincoln.ac.uk website and its associated landing pages.

We use Cookies on our website to help make your visits more seamless and effective so we’d like to explain more about how and why we use them.

By continuing to browse our websites without adjusting your browser settings to block you are agreeing to our use of Cookies.

What are Cookies?

Cookies are small text files which contain a small amount of information that is downloaded to your computer or mobile device when you visit a website.

When you visit the website again, or visit another website which recognises that Cookie, your device is able to communicate with the website and the website can read the information held in that Cookie.

We use Cookies to help you efficiently browse our website and to save you time by not having to re-enter your details each time you visit. Cookies allow us to provide you with information and show you content relevant to you. We also use Cookies to analyse how our customers interact with our website so we can improve the customer journey.

How we use Cookies

We use 3 categories of Cookie on our websites, based upon;

International Chamber of Commerce UK Cookie Guide (PDF 315KB)

  • Strictly Necessary
  • Performance
  • Targeting

Some of these are “session Cookies”, which stay in place only for the duration of your visit to our website and are deleted at the end of your browsing session.

Others are “persistent Cookies”, which remain on your device for a period of time after you have left the website.

Strictly Necessary Cookies

Strictly Necessary Cookies are required for the operation of our website.

These Cookies are essential in order to enable you to move around the website and use its features.

Without Strictly Necessary Cookies our website and back-end services would not work. If you remove or disable these Cookies, we cannot guarantee that you will be able to use our website.

Strictly Necessary Cookie used on website:

Cookie NameProviderTypeExpiryPurpose
cookieTestwww.online.lincoln.ac.ukHTTPSessionThis cookie is used to determine if the visitor has accepted the cookie consent box.
_thinkific_sessionwww.online.lincoln.ac.ukHTTPSessionSession ID
visitor_idwww.online.lincoln.ac.ukHTTPSessionVisitor ID

We do not use Strictly Necessary Cookies to:

  • collect information about you for marketing purposes; or
  • track your internet activity on other websites

Performance Cookies

Performance Cookies collect information about how visitors use our websites. They allow us to recognise and count the number of visitors and to see how visitors move around our websites.

Performance Cookies help us to improve the way our websites work (e.g. by ensuring that users are finding what they are looking for easily) and to recognise when error messages are being received. Performance Cookies don’t collect any information that could identify you.

The information collected by these Cookies is either anonymous or pseudonymised.

Our use of Performance Cookies uses includes:

  • analysing how visitors use our website;
  • recording any errors that occur;
  • testing different designs of our website; and
  • measuring the effectiveness of our advertising

We do not use Performance Cookies to collect personal information.

Google Analytics Cookies

The performance cookies on our website are Google Analytics cookies and are placed by Google, our third-party partner. These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective marketing campaigns are, or to help us to customise our website in order to enhance your experience. For more information, including details of how to block these cookies specifically, please visit their website

Individual Performance Cookies Used

Cookie NameProviderTypeExpiryPurpose
_gidGoogle AnalyticsHTTP1 dayRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
_gaGoogle AnalyticsHTTP2 yearsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
_gatGoogle AnalyticsHTTP1 dayUsed by Google Analytics to throttle request rate
ads/ga-audiencesgoogle.com PixelSessionUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.
Wistiawww.online.lincoln.ac.ukHTMLPersistentUsed by the website to track the visitor’s use of video-content – The cookie roots from Wistia, which provides video-software to websites.
GPSYoutube.comHTTPPersistentRegisters a unique ID on mobile devices to enable tracking based on geographical GPS location.

Targeting and Advertising Cookies

These Cookies are typically used by websites to deliver targeted adverts based on browsing habits. These cookies help us deliver advertisements to you which we think may be of interest to you based on the pages on our website that you have visited. These advertisements will be delivered onto certain other websites that you visit.

We may share this information with third parties for these purposes and, we may combine Advertising cookies data with data we receive from third parties.

The following Advertising cookies are used on our site:

Google Adwords Cookies

These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at https://adssettings.google.com.

Facebook Cookies

These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at  https://www.facebook.com/ads/preferences

LinkedIn Cookies

These cookies analyse the success of our advertising campaigns on LinkedIn by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across LinkedIn. You can control the information LinkedIn uses to show you ads at   https://www.linkedin.com/legal/cookie-policy

Individual Targeting and Advertising Cookies Used

Cookie NameProviderTypeExpiryPurpose
langlinkedin.comHTTPSessionSet by LinkedIn when a web page contains an embedded “Follow us” panel.
_fbpFacebook.comHTTP3 monthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
_gcl_auGoogle.comHTTP3 monthsUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.
bcookielinkedin.comHTTP2 YearsUsed by the social networking service, LinkedIn, for tracking the use of embedded services.
BizoIDads.linkedin.comHTTP29 daysUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
bscookielinkedin.comHTTP2 YearsUsed by the social networking service, LinkedIn, for tracking the use of embedded services.
frFacebook.comHTTP3 monthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
langads.linkedin.comHTTPSessionRemembers the user’s selected language version of a website
MUIDbing.comHTTP1 yearUsed widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID ac ross many Microsoft domains.
MUIDBbing.comHTTP1 yearRegisters data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
test_cookieDoubleclick.netHTTP1 dayUsed to check if the user’s browser supports cookies.
UserMatchHistorylinkedin.comHTTP29 daysUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
IDEdoubleclick.netHTTP1 yearUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
NIDgoogle.comHTTP6 MonthsRegisters a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
PREFyoutube.comHTTP6 MonthsRegisters a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.
VISITOR_INFO1_LIVEyoutube.comHTTP179 daysTries to estimate the users’ bandwidth on pages with integrated YouTube videos.
YSCyoutube.comHTTPSessionRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.
yt-remote-cast-installedyoutube.comHTMLSessionStores the user’s video player preferences using embedded YouTube video
yt-remote-connected-devicesyoutube.comHTMLSessionStores the user’s video player preferences using embedded YouTube video
yt-remote-session-appyoutube.comHTMLSessionStores the user’s video player preferences using embedded YouTube video
yt-remote-session-nameyoutube.comHTMLSessionStores the user’s video player preferences using embedded YouTube video

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