It’s commonly understood that professional networking and building alliances between different organisations – from third-party suppliers to investment firms – is an important aspect of business. “Alliances between companies, whether they are from different parts of the world or different ends of the supply chain, are a fact of life in business today,” explains an … Continued
Today’s modern leaders have a tough job. As well as the increased pressure to hit company targets and objectives, they must also ensure they’re effective people managers who are able to motivate and relate to a diverse workforce. Technology now supplies a myriad of ways to measure business effectiveness across all departments. The range of … Continued
There are four stages of the product life cycle, and most products follow these phases throughout their lifespan. These are introduction, growth, maturity, and decline. Each of these life cycle phases are distinctive in how consumers react and respond to a product. As each phase is easily defined, marketing and promotion strategies can be planned … Continued
In recent years, businesses across sectors have made some progress into improving gender diversity at leadership level. In McKinsey’s 2023 Women in the Workplace report, they noted that women made up 28 percent of C-suite leadership positions, a 6 percent increase from their reported number in 2018. Despite this small gain, there is still a … Continued
Most products currently available to buy follow a four-stage life cycle. Each of these stages are managed and optimised by supply chain teams and their managers within a business, coordinating with stakeholders in other departments such as operations, marketing, sales, finance, and product development. By understanding these four stages, supply chain managers are more able … Continued
Why is it that those familiar green and gold cans of Lyle’s Golden Syrup are still found in kitchen cupboards across the UK nearly 150 years after the product was launched, while Nestle’s Toffo sweets were on the market for only a couple of decades? In part, it’s down to their different product life cycles. … Continued
In an era where trust is as valuable as profitability, the spotlight on ethical leadership and decision-making has intensified. Leaders are responsible for steering their businesses towards financial success, but equally, they need to act as moral compasses for the rest of their organisations. It’s not enough to make decisions that are legal and profitable … Continued
Everyone in business knows that a solid business strategy is essential for an organisation’s success, and most people understand that a strategy requires a few key ingredients – a vision, certainly, as well as a thorough understanding of the business’s strengths, weaknesses, opportunities, and threats, to name a few. But when considering the creation of … Continued
In an increasingly globalised business environment, understanding how to manage the lifecycle of a product across different cultures is more important than ever. By working to understand and integrate cross-cultural sensitives into Product Lifecycle Management (PLM) strategies, businesses can create a competitive advantage, drive new product innovation, and achieve global customer satisfaction on a global … Continued
The marketing mix aims to make a marketing positioning concrete; it includes several focus areas as part of a comprehensive marketing plan. A marketing mix consists of the tactics and tools used to market a company’s offerings and influence customers to buy them. The best marketing mix uses up-to-date market research and data-driven strategies to … Continued
Supply chain management (SCM) and procurement is critical to our growing global economy. Statista report that, during the upcoming decade, the global supply chain management market is expected to more than double in size – reaching almost $31 billion by 2026. The vital need for, and growth of, the supply chain industry means it’s a … Continued
What is project management? The Association for Project Management (APM) define project management as ‘the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria.’ Project planning is based on final deliverables, and is separate to business-as-usual activities. A project will have a finite end, and … Continued