In an era where trust is as valuable as profitability, the spotlight on ethical leadership and decision-making has intensified. Leaders are responsible for steering their businesses towards financial success, but equally, they need to act as moral compasses for the rest of their organisations. It’s not enough to make decisions that are legal and profitable […]
Everyone in business knows that a solid business strategy is essential for an organisation’s success, and most people understand that a strategy requires a few key ingredients – a vision, certainly, as well as a thorough understanding of the business’s strengths, weaknesses, opportunities, and threats, to name a few. But when considering the creation of […]
In an increasingly globalised business environment, understanding how to manage the lifecycle of a product across different cultures is more important than ever. By working to understand and integrate cross-cultural sensitives into Product Lifecycle Management (PLM) strategies, businesses can create a competitive advantage, drive new product innovation, and achieve global customer satisfaction on a global […]
The marketing mix aims to make a marketing positioning concrete; it includes several focus areas as part of a comprehensive marketing plan. A marketing mix consists of the tactics and tools used to market a company’s offerings and influence customers to buy them. The best marketing mix uses up-to-date market research and data-driven strategies to […]
Supply chain management (SCM) and procurement is critical to our growing global economy. Statista report that, during the upcoming decade, the global supply chain management market is expected to more than double in size – reaching almost $31 billion by 2026. The vital need for, and growth of, the supply chain industry means it’s a […]
What is project management? The Association for Project Management (APM) define project management as ‘the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria.’ Project planning is based on final deliverables, and is separate to business-as-usual activities. A project will have a finite end, and […]
In increasingly competitive business markets, marketing plans can mean the difference between organisational success and failure. This is because marketing plans serve as roadmaps that guide marketing activities, helping businesses to achieve their objectives and deliver sustainable growth. Through an effective marketing plan, businesses can position themselves effectively in the market, reach their target audiences, […]
Online postgraduate study in the United Kingdom is on the rise by almost every metric imaginable: More universities are offering online programmes. There are a growing number of distance-learning programmes available. The number of students enrolling in online master’s programmes is also on the rise. This evolution in postgraduate study was made possible by advancements […]
Content marketing is an increasingly popular area of marketing, enabling marketers to reach and attract their target audiences – and build their brands – through the creation and sharing of valuable, relevant content that engages, informs, and fosters relationships with potential customers. It’s a strategic, innovative approach when compared with traditional marketing. It subtly, rather […]
How do businesses and brands remain competitive in the shifting, fast-paced and crowded marketing landscapes of today? Why do some brand names remain popular and attractive to potential customers while others fade into obscurity? What is it that great brands – from Nike and Apple, to Ikea and Coca-Cola – have done to embed themselves […]
Possessing advanced communication skills can unlock doors in the business world. It’s integral to just about every element of conducting business – from winning investment, pitching to buyers and collaborating on projects, to building customer bases, promoting brands and inspiring workforces. In fact, according to recent research by Michael Page recruitment, communication is the most […]
We live in a fast-paced world, one where it seems as though every second counts and where time is a limited and precious resource. In this environment, mastering time management can help people make the very best use of their time – both personally and professionally. Time management is about consciously planning ahead, prioritising tasks, […]
