In the rapidly evolving landscape of digital marketing, staying ahead of consumer expectations is a key priority for businesses. With the advent of predictive analytics, companies can gain a competitive edge by delivering personalised and highly targeted marketing strategies. This powerful tool leverages vast datasets, machine learning algorithms, and artificial intelligence to provide actionable insights … Continued
Our increasingly globalised world has meant that, more than ever, we operate in business environments that feature diverse workforces from diverse cultures and backgrounds. Even if you don’t work in a global, distributed, or multicultural team, the ability to navigate and thrive in various cultural contexts is still a vital leadership skill to develop. In … Continued
Making decisions – minor or major, routine or strategic, short-term or long-term – is an integral aspect of running an organisation. Businesses simply wouldn’t function without leaders, as well as other team members, evaluating situations and choosing the most appropriate course of action to help achieve key business objectives. As a result, accurate, considered, timely, … Continued
Many learners opt to go back to higher education and take the plunge into enrolling on a distance learning master’s degree to boost the skills and knowledge they developed on their undergraduate degree. But, before you can access your course materials, you must decide how you’ll cover your tuition fees. Our online degrees are more … Continued
We all know that in recent years, the business landscape has been profoundly transformed by the addition of new digital technologies. From the influence of automation and artificial intelligence in our processes and procedures, to the devices and apps that make remote work easier than ever before, digital technology has helped to reshape the working … Continued
A master’s degree programme is an ideal option for professional development, as you can learn the skills and knowledge that will aid in increasing your employability in leadership positions. At the University of Lincoln, we offer flexible postgraduate degrees in a range of business management specialisms. Taught through a global lens, by studying with us … Continued
It’s commonly understood that professional networking and building alliances between different organisations – from third-party suppliers to investment firms – is an important aspect of business. “Alliances between companies, whether they are from different parts of the world or different ends of the supply chain, are a fact of life in business today,” explains an … Continued
Today’s modern leaders have a tough job. As well as the increased pressure to hit company targets and objectives, they must also ensure they’re effective people managers who are able to motivate and relate to a diverse workforce. Technology now supplies a myriad of ways to measure business effectiveness across all departments. The range of … Continued
There are four stages of the product life cycle, and most products follow these phases throughout their lifespan. These are introduction, growth, maturity, and decline. Each of these life cycle phases are distinctive in how consumers react and respond to a product. As each phase is easily defined, marketing and promotion strategies can be planned … Continued
In recent years, businesses across sectors have made some progress into improving gender diversity at leadership level. In McKinsey’s 2023 Women in the Workplace report, they noted that women made up 28 percent of C-suite leadership positions, a 6 percent increase from their reported number in 2018. Despite this small gain, there is still a … Continued
Most products currently available to buy follow a four-stage life cycle. Each of these stages are managed and optimised by supply chain teams and their managers within a business, coordinating with stakeholders in other departments such as operations, marketing, sales, finance, and product development. By understanding these four stages, supply chain managers are more able … Continued
Why is it that those familiar green and gold cans of Lyle’s Golden Syrup are still found in kitchen cupboards across the UK nearly 150 years after the product was launched, while Nestle’s Toffo sweets were on the market for only a couple of decades? In part, it’s down to their different product life cycles. … Continued