The University of Lincoln has an extensive list of online reading materials to explore, including this resources library, designed specifically for ambitious working professionals and career changers. It covers a wide range of topics, with a primary focus on the management and leadership disciplines. From creating your own career development plan, to assessing the opportunities that an online qualification can open up, there’s something to help you progress.
Browse through to find the resources which are relevant to you and provide you with what you need. Whether you’re starting out in a new career, or looking to accelerate your progression in your current one, don’t miss out on these useful guides.
Possessing advanced communication skills can unlock doors in the business world. It’s integral to just about every element of conducting business – from winning investment, pitching to buyers and collaborating on projects, to building customer bases, promoting brands and inspiring workforces. In fact, according to recent research by Michael Page recruitment, communication is the most … Continued
We live in a fast-paced world, one where it seems as though every second counts and where time is a limited and precious resource. In this environment, mastering time management can help people make the very best use of their time – both personally and professionally. Time management is about consciously planning ahead, prioritising tasks, … Continued
Mounting workloads, constant notifications, tight deadlines, unrealistic expectations, less-than-ideal work environments and unsupportive co-workers are common daily stressors for many of us. Of course, some level of work-related stress is unavoidable. However, stress levels that are too high – or ongoing issues that trigger chronic stress – can have profoundly negative effects on our mental … Continued
Digital marketing is increasingly becoming the marketing tool of choice for brands and businesses the world over, boosted by its accessibility, affordability, analytics-led approach, and limitless reach. As of last year, the global digital marketing market is estimated at around $321 billion – and it’s only projected to grow. In today’s interconnected, technology-driven world, everyone … Continued
Employee engagement refers to the level of attachment, commitment and absorption team members feel in relation to their roles, workplaces and companies. An engaged workforce is far more likely to solve issues, work harder, collaborate with others, pursue development opportunities, and remain with a company for longer. Gallup’s recent State of the Global Workplace report … Continued
Whether you’re a fan of a New Year’s Resolution or not, chances are that at some point – perhaps even right now – you’ve set out on a mission to achieve a goal in a certain area of your life. It might be to learn a new language, work out more frequently, land that dream … Continued
Take a second to think how you like to be marketed to – chances are, it’s not being pestered with products and services in which you have no real interest or connection. It’s more likely you’ll be moved to engage with – and perhaps spend money on – marketing that speaks to you, either by … Continued
Giving effective, constructive feedback is one of the most important areas of leadership. It is essential for performance management and achieving positive organisational results. Without it, managers are less likely to achieve their goals or meet their targets, and their team members are unable to grow, improve, and develop their careers. But what does effective … Continued
Most people have been guilty of missing good opportunities to delegate tasks to others. Some might believe they’re the best person to complete a task, or that it will take longer to hand it over to someone else than complete it themselves. Alternatively, they might not feel they can trust the quality of others’ work. … Continued
Hootsuite defines a target market as ‘the specific group of people you want to reach with your marketing message’. This group is made up of individuals who are most likely to buy certain products and engage with certain services, who also share characteristics in common with one another – such as behaviours, interests and demographics. … Continued
Marketing experts estimate the average person sees between 4,000-10,000 advertisements or related marketing materials every day, many of them before we’ve even left our homes in the morning. Gone are the days when marketing was limited to billboards on the commute, jingles on the radio, adverts on television and product samples offered while out shopping. … Continued
Network marketing is a business marketing model that relies on person-to-person interactions to generate leads and drive sales. It often involves individuals harnessing their personal networks – such as friends, family members, and co-workers – in order to build a customer base, sell products, and even recruit new colleagues. Also known as multi-level marketing (MLM) … Continued
