Cookie Policy Wording
This policy applies to our use of “Cookies” in connection with the https://online.lincoln.ac.uk website and its associated landing pages.
We use Cookies on our website to help make your visits more seamless and effective so we’d like to explain more about how and why we use them.
By continuing to browse our websites without adjusting your browser settings to block you are agreeing to our use of Cookies.
What are Cookies?
Cookies are small text files which contain a small amount of information that is downloaded to your computer or mobile device when you visit a website.
When you visit the website again, or visit another website which recognises that Cookie, your device is able to communicate with the website and the website can read the information held in that Cookie.
We use Cookies to help you efficiently browse our website and to save you time by not having to re-enter your details each time you visit. Cookies allow us to provide you with information and show you content relevant to you. We also use Cookies to analyse how our customers interact with our website so we can improve the customer journey.
How we use Cookies
We use 3 categories of Cookie on our websites, based upon;
International Chamber of Commerce UK Cookie Guide (PDF 315KB)
- Strictly Necessary
- Performance
- Targeting
Some of these are “session Cookies”, which stay in place only for the duration of your visit to our website and are deleted at the end of your browsing session.
Others are “persistent Cookies”, which remain on your device for a period of time after you have left the website.
Strictly Necessary Cookies
Strictly Necessary Cookies are required for the operation of our website.
These Cookies are essential in order to enable you to move around the website and use its features.
Without Strictly Necessary Cookies our website and back-end services would not work. If you remove or disable these Cookies, we cannot guarantee that you will be able to use our website.
Strictly Necessary Cookie used on website:
| Cookie Name | Provider | Type | Expiry | Purpose |
|---|---|---|---|---|
| cookieTest | www.online.lincoln.ac.uk | HTTP | Session | This cookie is used to determine if the visitor has accepted the cookie consent box. |
| _thinkific_session | www.online.lincoln.ac.uk | HTTP | Session | Session ID |
| visitor_id | www.online.lincoln.ac.uk | HTTP | Session | Visitor ID |
We do not use Strictly Necessary Cookies to:
- collect information about you for marketing purposes; or
- track your internet activity on other websites
Performance Cookies
Performance Cookies collect information about how visitors use our websites. They allow us to recognise and count the number of visitors and to see how visitors move around our websites.
Performance Cookies help us to improve the way our websites work (e.g. by ensuring that users are finding what they are looking for easily) and to recognise when error messages are being received. Performance Cookies don’t collect any information that could identify you.
The information collected by these Cookies is either anonymous or pseudonymised.
Our use of Performance Cookies uses includes:
- analysing how visitors use our website;
- recording any errors that occur;
- testing different designs of our website; and
- measuring the effectiveness of our advertising
We do not use Performance Cookies to collect personal information.
Google Analytics Cookies
The performance cookies on our website are Google Analytics cookies and are placed by Google, our third-party partner. These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective marketing campaigns are, or to help us to customise our website in order to enhance your experience. For more information, including details of how to block these cookies specifically, please visit their website
Individual Performance Cookies Used
| Cookie Name | Provider | Type | Expiry | Purpose |
|---|---|---|---|---|
| _gid | Google Analytics | HTTP | 1 day | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _ga | Google Analytics | HTTP | 2 years | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _gat | Google Analytics | HTTP | 1 day | Used by Google Analytics to throttle request rate |
| ads/ga-audiences | google.com | Pixel | Session | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. |
| Wistia | www.online.lincoln.ac.uk | HTML | Persistent | Used by the website to track the visitor’s use of video-content – The cookie roots from Wistia, which provides video-software to websites. |
| GPS | Youtube.com | HTTP | Persistent | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. |
Targeting and Advertising Cookies
These Cookies are typically used by websites to deliver targeted adverts based on browsing habits. These cookies help us deliver advertisements to you which we think may be of interest to you based on the pages on our website that you have visited. These advertisements will be delivered onto certain other websites that you visit.
We may share this information with third parties for these purposes and, we may combine Advertising cookies data with data we receive from third parties.
The following Advertising cookies are used on our site:
Google Adwords Cookies
These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at https://adssettings.google.com.
Facebook Cookies
These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at https://www.facebook.com/ads/preferences
LinkedIn Cookies
These cookies analyse the success of our advertising campaigns on LinkedIn by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across LinkedIn. You can control the information LinkedIn uses to show you ads at https://www.linkedin.com/legal/cookie-policy
Individual Targeting and Advertising Cookies Used
| Cookie Name | Provider | Type | Expiry | Purpose |
|---|---|---|---|---|
| _fbp | Facebook.com | HTTP | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| _gcl_au | Google.com | HTTP | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| bcookie | linkedin.com | HTTP | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| BizoID | ads.linkedin.com | HTTP | 29 days | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. |
| bscookie | linkedin.com | HTTP | 2 Years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| fr | Facebook.com | HTTP | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| lang | ads.linkedin.com | HTTP | Session | Remembers the user’s selected language version of a website |
| li_fat_id | linkedin.com | HTTP | 30 Days | |
| MUID | bing.com | HTTP | 1 year | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. |
| lang | linkedin.com | HTTP | Session | Set by LinkedIn when a web page contains an embedded “Follow us” panel. |
| MUIDB | bing.com | HTTP | 1 year | Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. |
| test_cookie | Doubleclick.net | HTTP | 1 day | Used to check if the user’s browser supports cookies. |
| UserMatchHistory | linkedin.com | HTTP | 29 days | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. |
| IDE | doubleclick.net | HTTP | 1 year | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| NID | google.com | HTTP | 6 Months | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. |
| PREF | youtube.com | HTTP | 6 Months | Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. |
| VISITOR_INFO1_LIVE | youtube.com | HTTP | 179 days | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. |
| YSC | youtube.com | HTTP | Session | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| yt-remote-cast-installed | youtube.com | HTML | Session | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-connected-devices | youtube.com | HTML | Session | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-session-app | youtube.com | HTML | Session | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-session-name | youtube.com | HTML | Session | Stores the user’s video player preferences using embedded YouTube video |
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